Out of touch with the public

Table of Contents Introduction The executive The judiciary The Legislature References Introduction A significant number of Americans feel that their government is out of touch with them. Below is a look at the different branches of government and how they affect the perceptions of the public about government involvement with issues affecting them.Advertising We will write a custom essay sample on Out of touch with the public specifically for you for only $16.05 $11/page Learn More The executive Many American presidents have been accused of being ‘out of touch’ with the public. According to Towle (2004), this can be explained by a combination of factors key among them fickle public opinions, failure to meet the expectations of the public and choosing to â€Å"do the right things over the popular things† (p. 4). Image problems on the president’s part are also to blame for the unflattering perception that the public has on him . Once the public start thinking that the president is unresponsive to their needs, then it becomes an entire government issue because the whole administration will be judged from the same light. According to Towle (2004), the strained relationship that exist between contemporary presidents and the public mainly happens because administrators in the president’s office treat public opinion with contempt and in the process alienates the president from useful pointers that may give him a better understanding of the people. Without a clear understanding of the public opinion, then the president stands no chance at relating well with the public. But what exactly is public opinion? Towle (2004) argues that public opinion at any given time is the prevailing temporary common will of the people, which covers perceived attitudes about the government’s role, government legitimacy, perceptions about roles played by the citizenry in the prevailing political order and perceptions ab out good governance and right policies. When the public feels the presidency is out of touch with their needs on governance and social issues, then they usually conclude that he is indeed out of touch with the public. George W Bush is an example who failed to understand the public and hence was seen as being out-of-touch with Americans. The judiciary Unlike the legislature and the executive, the judiciary only comes into contact with the public on issues relating to law enforcement and the maintenance of law and order. Yet, it is unsettling that the judiciary is often perceived as the branch of government that is most isolated from the realities presented in the society. The public usually believe that ‘law has its owners’ usually leaves constitutional matters to the experts. When it comes to issues of crime and punishment, the public believes that only a judge who understands the community and the values where a crime was committed can make a good judgment (Baynes, 200 7). Among the most cited reasons why the judiciary seems to be out of touch with the public is the lack of diversity therein and the restricted access that people have to the legal profession.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Being a diverse nation, most people expect that the diversity would be reflected in the courts. Where diversity lacks, Baynes (2007) observes that the public will mostly lose confidence in judiciary’s decision-making. A perfect example is New York State where a majority of judges are white and hence the people of color lack the confidence that they would get justice in the court systems in the state. The Legislature While the legislature is made up of the senate and congress, it is the former that receives the most bashing from the public. According to Hibbing Theiss-Morse (1995), while most congress men get elected on a promise of better gover nance and change, they soon start complaining about the hectic pace in congress, demands from people they represent, demands from interest groups, the divided legislative process and the intrusive media among other things. This usually happens when the congressmen cannot meet the promises made to their electorate as fast as they would want to. With the country slowly reeling out of the recession, the major disappointment with congress among the people seems to be its inability to pass laws that would make the economy better (Pascal, 2010). Congressmen also lack the ability to prioritize the problems facing the country and hence fail to accord them the necessary urgency. References Baynes, L.M. (2007). Public Forum: A lasting Blue print for Judicial Diversity. Web. Hibbing, J. R Theiss-Moire, E. (1995). Congress as public enemy: Public attitudes toward American political institutions. Cambridge: Cambridge University Press. Pascal, M. (2010). Washington DC is out of touch with realit y. The Moderate voice. Web. Towle, M. J. (2004). Out of Touch: the presidency and public opinion. Texas: AM University Press.Advertising We will write a custom essay sample on Out of touch with the public specifically for you for only $16.05 $11/page Learn More This essay on Out of touch with the public was written and submitted by user Kash Flores to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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Essay on Credit Card and Coin

Essay on Credit Card and Coin Essay on Credit Card and Coin Introduction Intro: Good afternoon, my name is Denver Lobo and I will be talking to you about a new product called Coin. Transition: However before we start I’d like to get a quick show of hands as to which of you have more than one credit or debit card in your wallet, purse, or pocket. Hook Intro: A study from Experian, a global leader in providing information and analytical tools shows that the average American has 3.5 plastic cards in their wallet. This includes credit and debit cards, but excludes membership or miscellaneous cards. Transition: In an effort to simplify and reduce the number of cards that weigh you down, I want to introduce you to Coin. Agenda Intro: So today, I would like to introduce you to a new product called Coin. I will take you through why Kanishk Parashar decided to start this company and what it’s product accomplishes. There are many advantages of using a Coin, so I will walk you through a couple of advantages that I think are most important, and then through a few disadvantages so that you can make an informed buyers decision as to whether you would like to use such a product. I will show you how to use a Coin, and ultimately show you how to pre-order your own Coin. Transition: Last week I told you all that 85% of the worlds transactions are done in cash, which amounts to a large untapped market for card processors, but also start ups such as Coin. About Intro: Kanishk Parashar started this company in 2012 because he believed that you can hold one card that holds all your cards, he spent the first six months prototyping, and the next six months acquiring venture capital funding. He said, â€Å"Small alterations go a long way and by simplifying a process you can improve a persons life. Eventually he came up with Coin. Coin is a connected device that can hold and behave like the cards you already carry. Coin works with your debit cards, credit cards, gift cards, loyalty cards and membership cards. Instead of carrying several cards you carry one Coin. Transition: Kanishk wanted users to have a great experience on a day-to-day basis. So he made it simple. Simple Intro: You can have all of your Cards in One Coin. You would never have to carry a wallet around as you would have every card you needed stored between your phone and your Coin. The dimensions of a coin are exactly that of a normal credit card, which goes along with the idea of having more with less. You can store up to 8 cards on your Coin, and an unlimited amount of cards on your phone. Transition: Along with the great user experience Kanishk wanted to make the interface easy to use, so he did. Easy Intro: Swipes like a card. Handles like a dream. With the picture on the screen, you can see two integral parts of the Coin. First the toggle button, and second the screen. The toggle button is used to flip through the 8 different cards saved on your Coin. So if you want to pay for a business dinner, you can pay with your corporate card, if you’re out for dinner with your family, you can, well also use the corporate card. You might be thinking well what happens if the button is pressed after you choose your desired card? Once you pay for a check with your card, and the card moves out of your proximity, a low energy Bluetooth chip locks the card selected so that it cannot be changed. Transition: This functionality also makes the Coin Secure. Very Secure. Secure Intro: The first security feature is that it alerts your phone if you walk more than 7.5m away from your Coin. As you can see in the picture, the Coin app asks the user, â€Å"Did you leave your Coin behind?† As coin is a digital device, you can lock it down completely if you lose it, without locking down or cancelling any of your cards. The second security feature just like the feature Find my Iphone, you can now find your Coin, so it will have more security features than a regular card. Transition: Along with the security

Application task Essay Example | Topics and Well Written Essays - 500 words

Application task - Essay Example There is an example of how to use non-countable noun: Let me give you some advice (not an advice). In this question, 'information' is a non-countable noun, so it does not take plural form, so we need ‘information’. 2. 1) I walk and then take the subway 2) Jack asked about 'every day'. It is a general fact (rountine), so we have to use simple present tense verbs instead of present progressive tense. In general, simple present tense is used for events or situations that exist always, usually, and habitually. We also use the simple present to narrate events in sequence. On the other hand, present progressive tense is used for actions (verbs) that are in progress during a particular time, so actions are still taking place and have not ended yet. The tenses say that an action being before, is in progress during, and contiues after another time or action. In this case, Jack uses ‘every day’ which refers to habitual action – rountine -, so we need ‘wal k’ and ‘take’. 3. 1) It was such a good movie. Or It was so good. 2) ‘Such’ is used when the object being talked about comes after the adjective; hence, ‘such’, followed by a or an, is used before an adjective and noun – for example, such a long time, such a good idea, such a nice guy, such a wonderful day (such+ adjective + noun). When we use ‘such’ with a plural countable noun, we don’t use ‘a’ or ‘an’ after ‘such’.

Chinense arts Essay Example | Topics and Well Written Essays - 4000 words

Chinense arts - Essay Example The line patterns on unearthed pottery and bronze ware resemble ripples, fishing nets, teeth or frogs. The animal and human figures, succinct and vivid, are proofs to the innate sensitivity of the ancient artists and nature.† The early Chinese artists were fascinated by the beauty of Nature. They held the various agents of Nature like mountains, rivers etc. in reverence and awe. The proof for this can be found in the steep cliffs in Sichuan, Guizhou in Southwes China and Yunnan. More ancient engravings and paintings can be found in Altai, and Heihe. The paintings are related to the tough living conditions of the people in those hilly tracts. Scenes of sacrificial rites, production activities and so forth can be seen. In northern China, the themes of paintings were entirely different. They mostly relate to animal grazing, hunting, wars and dancing. Paper was invented much later and the artists used silk for their paintings. The earliest silk painting was excavated from the Mawangdui Tomb which relates to Warring States Period (476-221 BC). Buddhism came from India in the 1st century and one can see carvings on grottoes and temple buildings. The religious murals came to the fore. Chinese artists were exposed to vagaries of Nature and territorial aggrandizement of different dynasties and the unity of China as one country was put to severe test. Wars between the dynasties were the common feature during the third to sixth centuries. These developments set the Chinese artists thinking and varied themes emerged from their creative strokes. â€Å"Grotto murals, wall murals in tomb chambers, stone carvings, brick carvings and lacquer paintings flourished in a period deemed very important to the development of traditional Chinese painting The Tang Dynasty (618-907) witnessed the prosperity of figure painting, where the most outstanding painters were

Health Care Enterprise (IHE) implementation Essay - 1

Health Care Enterprise (IHE) implementation - Essay Example Some studies conducted in practices of surgery and others in out-patient clinics (Littman, 1991). At the beginning of the literature reviews of search strategy to enhance the process of thinking regarding the focus and topic of the most important literature (Hunnicutt, 2010). The research conducted using the keywords; non-attendance rate, patient not turning up, no-shows, preoperative education, did-not- attends theatre utilization and preoperative teaching (Gupta, 2009). For the search to be refined techniques such as Boolean connectors (AND, OR), ex â€Å"preoperative patient education† quotations (â€Å"x†), ex. (non-attendance rate and theatre utilization) were applied. This aided in the achievement of the exact or accurate information and also saved time. Furthermore, this forwarded the search used to track the publishing of information by examining the lists of references that selected studies preferred and looked at the citations (Malika, 2005). Scott sought for non-attendance reasons from patients and a barium enema was requested. Literature proves the reasons of non-attendance as generally classified as multi-factorial (Wicker, & Oneill, 2010, 249). They differ in healthcare practices, settings, and/or times (McLaughlin, 1994). The impression given to the reader is that results change according to other factors. The validity and reliability of the used measures are reported clearly and precisely (Woodhead, & Wicker, 2005, 141). The overviewed literature is quite replete with evidence of the importance of improving the patient-hospital communication (Dickson, 2008). The communication was improved by the interventions of reminders from telephone and personal contacts with the patients (Stolt, 2009, 5). The interventions were used in most studies and shown the effectiveness in reducing the rates of non-attendance (Stolt, 2009,

Role of Self Control in Juvenile Delinquency

Role of Self Control in Juvenile Delinquency Introduction A common issue in the behavioral science field is attempting to determine who is in need of services, determining where best to spend resources, and in general trying to determine a model of prediction to determine juvenile delinquency in order to apply prevention techniques. It is the goal of this proposal to show that the General Theory of Crimes concept of self-control and the influence it has on determining juvenile delinquency is the better method than other more common models. Research has shown that self-control moderates some (if not all) of the relationships other theories have with delinquency. One of the more recent theories, the general theory of crime (Gottfredson, Hirschi. 1990), suggests that the concept of self-control is the single best forecaster of crime. Self-control refers to a person’s ability to think of the long-term consequences of antisocial behavior, (Hirschi, 2004). Substantial attention to this theory has resulted in remarkable empirical support for its direct effects on delinquency, yet various external factors (i.e. friends) still appear to have significant additional effects as well, (Pratt, Cullen, 2000). In contrast to relying upon a particular viewpoint, for example those used in the general theory of crime; others suggest using multiple theories at the same time, (Messner, Krohn, Liska, 1989). Researchers have been investigating the extent to which self-control moderates the association between a variety of outside factors and criminal behaviors; however it is only recently that researchers have started to look at how much self-control influences criminal behavior. Some studies have found that outside factors, such as the area they live in, will have a more significant influence for those with a greater level of self-control, (Wikstrà ¶m, Loeber, 2000). In other words, some have suggested that outside influences are simply insignificant for those with low self-control, (Gottfredson, Hirschi, 1990). As a result, those with some level of self-control will have an influence by outside factors. On the contrary, others have found that social influences (i.e. delinquent peers) have definite effects for those most at risk. For example, Wright and colleagues (2001) suggest that those with little self-control have a greater tendency towards deviant behavior and therefore harmful social influences serve only to worsen that tendency. In contrast, those with high self-control are able to defy the temptation of these negative social influences. However, it has been suggested that certain individual characteristics could possibly moderate the effects of factors such as those found in social learning theory, (Agnew, 2006). Social learning theory has achieved a rather large amount of empirical support. Current theories may need to look at their concepts, and policies aimed at criminals who don’t have self-control may need to refocus their efforts on social issues that may not be as important for those criminals that show signs of superior levels of self-control. As mentioned above, it remains uncertain how strong the connections are, and in what way their effects present, however it is believed that the General Theory of Crime presents a more defensible viewpoint to be the best predictor of juvenile delinquency, since it includes self-control. Moreover, the purpose of this proposal is to attempt to provide a greater insight into which of these theories best predict juvenile delinquency, in order to provide better treatment/prevention for this population (i.e. better management with impulses). Literature Review The behavioral science field has for a long time searched to find the best way to explain the broad ranges of criminal behavior. Numerous theories have developed due to this most often with distinct and more often than not incompatible suppositions to explain criminal behavior. These explanations vary from sociological factors and individual characteristics, to the more recent interaction between the two effects. Before describing these potential interactive relationships, a few theories will be discussed to show the important contribution each has made on its own. Social Learning Theory: Akers presented one of the best known social learning theories, and over the years has been given substantial support. Akers re-examined the theory of differential association put forth by Sutherland, in an attempt to explain criminal behavior that looked at the idea of differential reinforcements, imitation, definitions, and differential associations. The conforming or nonconforming of these factors will be determined by whether or not the behavior is balanced, (Akers, 1998). Differential associations are perhaps one of the most important parts of the social learning theory. The concept of differential association refers to the interaction with different groups, and how antisocial people associate more with each other than they do with those that would be considered pro-social, (Akers, 1985). Differential associations happen first and provide the context for the conceptualization of definitions, introduction to reinforcements, and models to copy, (Akers et al., 1979). The rewards and punishments of recognized associations will influence the capability to create new associations and uphold the old ones, (Akers, 1998). The common groups with whom one differentially associates include, family, peers, church, neighbors, schools, and teachers, however they are not limited to just these, (Akers, 1985). The priority, duration, frequency, and intensity of each relationship establish its strength, (Akers, 1998). Specifically, those relationships that happen most often, begin earlier, last the longest, and involve those with whom one is closest will have the greatest sway on the behavior. The number of delinquent friends that one associates with is the best forecaster of criminal behavior, (Akers et al., 1979). In the end, it is this balance of these reinforcements (either as rewar ds or punishments) that provide to increase or decrease delinquent behavior. The General Theory of Crime: The General Theory of Crime unlike the previous theories seeks to explain delinquent behavior as the result of a single individual trait, (Gottfredson, Hirschi, 1990). This single trait, i.e. self-control, refers to a person’s ability to think about the long-term, negative consequences of antisocial behavior, and all of the possible consequences of a individual’s actions, (Hirschi, 2004). With the understanding that pain is experienced differentially and that pleasure is equally enjoyed by everyone, a person’s level of self-control will have an effect on how much a person works out consequences. Therefore, the less a person ponders prospective consequences, the greater the chance they will commit delinquent acts when the opportunities to do so arises, (Gottfredson, Hirschi, 1990). Hirschi and Gottfredson (1994) felt that their theory explains not only delinquent acts, but also a number of behaviors concerning instant gratification at the risk of long-term pain. M oreover, if one lacks self-control they are often described as impulsive, short-tempered, having risky behaviors, insensitive, and selfish, (Gottfredson, Hirschi, 1990). Delinquent acts are committed in order to satisfy ones self-interest, and their immediate satisfaction. For those lacking self-control, these delinquent acts tend to satisfy their impulsive desires, and are often harmful to others, (Gottfredson, Hirschi, 1990). Additionally, because those low in self-control are more inclined to look for acts that offer instant satisfaction at the risk of long-term pain, one can assume that they will engage in delinquent behaviors (i.e. drinking and drug use. Furthermore, those committing one type of delinquent behavior are more likely to commit another type of delinquent behavior, which means ones past delinquent behavior is the best forecaster of future crime, (Hirschi, 2004). On top of variety, delinquent behaviors will be committed more often by those lacking self-control, (Gottfredson, Hirschi, 1990). According to Hirschi and Gottfredson, everyone is prone to deviate in the beginning; however it is through good parenting that self-control is acq uired, and will remain somewhat stable throughout a person’s life (Hirschi, Gottfredson, 1994). Though, Gottfredson and Hirschi (1990) felt that opportunity was necessary along with self-control they did admit that there were numerous opportunities to commit delinquent acts, and therefore diminished the part they play. Summary Research has shown that important concepts resulting from social learning theory (i.e. associations, definitions, and reinforcements), and the general theory of crime (i.e. self-control) are linked to antisocial behavior. Concepts from each of these theories have shown to have an effect on delinquent behavior; however there is also evidence that shows that there are interactive effects as well, though they have failed to agree on the exact way this interaction takes place. The theories discussed earlier attempt to show why people commits deviant acts through direct and independent measures, and can be considered as either a social causation or social selection model. Social causation proposes delinquent acts are the result of deviant social relationships, which social learning would fall under since it suggestions factors outside the person lead to antisocial behavior. On the contrary, social selection suggests delinquent acts are the result of individual characteristics, which the general theory of crime is a good example of since it proposes that self-control predicts a person’s involvement with deviant peers or having attachments that are weak to other people that are more generally open. Looking at only social causation or social selection model has led to a partial description of delinquent behaviors, and has been shown that the effects of outside factors remained considerable when individual measures (i.e. self-control) were included, (Wright, Caspi, Moffitt, Silva, 1999). For that reason, a model that includes both processes would present a more defensible viewpoint, (Wright et al., 1999). Methodology The aim of this research project is to target adolescents between the ages of 12 and 18 years in both middle school and high school in the Lexington, KY area. Two surveys, one based on social learning theory and another based on the general theory of crime, will be designed to examine crime and delinquency in both middle and high school students. Two weeks before the surveys will be distributed to the students and an informed consent form will be passed out detailing information about the researcher, that the surveys are voluntary and not required by the school to be taken, their purpose, and explaining how the surveys and their collections will be confidential. Both parents and students will need to sign the consent form indicating that they have acknowledged the above and give consent for the student to participate in the survey, which the student would be required to turn in at the time of the surveys. Multiple (4+) team members will be required to be on hand in order to assist th e students with any questions, and to insure that the survey sheet is placed in a sealable envelope and that there are no identifiable markings on the survey. All surveys once completed would then be gone over and any with identifiable marking would then be destroyed and the rest would be shuffled to insure that someone could not tie a particular survey to a particular student. Delinquency, the dependent variable, would then be measured by asking the students how many different crimes they have ever committed; spread over multiple different types of delinquent behavior questions, i.e. have you ever used alcohol, have you ever stolen something worth $50 or less, and as such. The independent variable social learning theory would then be comprised of three items, which are reinforcements, peer associations, and definitions. Definitions are defined as the student’s attitude towards a behavior that they recognize as positive, negative, or neutral. Peer associations, would then be measured by asking the number of their friends that had committed any of the acts of delinquency previously mentioned. Finally, reinforcements would then be measured by asking whether or not their friends would respect the student getting away with any of the acts of delinquency previously mentioned. The independent variable general theory of crime would then be broken down into two measures of self- control, which are behavioral and attitude; with self-control being defined as being impulsive, insensitive, physical, risk-taking, short-sighted, and nonverbal (Gottfredson Hirschi, 1990). Behavioral would then be measured by behaviors similar to crime (i.e. I’m more likely to hit vs. talk when mad), and attitude would then be measured by the students character traits (i.e. I often act on the spur of the moment without stopping to think). After all of the data has been completed I would then compare the two results to each other and see which of the variables showed the greater correlation. Works Cited Agnew, R. (2006). General strain theory: Current status and directions for further research. In F. Cullen, J. Wright, and K. Blevins (Eds), Taking Stock: The Status of Criminological Theory (pp. 101-123). New Brunswick, NJ: Transaction Publishers. Akers, R. (1985). Deviant behavior: A social learning approach, 3rd ed. Belmont, CA: Wadsworth. Akers, R. (1998). Social learning and social structure: A general theory of crime and deviance. Boston: Northeastern University Press. Akers, R., Krohn, M., Lanza-Kaduce, L., Radosevich, M. (1979). Social learning and deviant behavior: A specific test of a general theory. American Sociological Review, 44, 4, 636-655. Gottfredson, M., Hirschi, T. (1990). A general theory of crime. Stanford, CA: Stanford University Press. Hirschi, T. (2004). Self-Control and Crime. In R. Baumeister and K.Vohs (Eds.), Handbook of Self-Regulation: Research, Theory, and Applications (pp. 537-552). New York: The Guilford Press. Hirschi, T., Gottfredson, M. (1994). The generality of deviance. The Generality of Deviance (pp. 1-22). New Brunswick, NJ: Transaction. Magnusson, D. (1988). Individual development from an interactional perspective: A longitudinal study. New Jersey: Lawrence Erlbaum Associates, Inc. Messner, S., Krohn, M., Liska, A. (Eds). (1989).Theoretical integration in the study of deviance and crime: Problems and prospects. Albany: State University of New York Press. Pratt, T. Cullen, F. (2000). The Empirical Status of Gottfredson and Hirschi’s General Theory of Crime: A Meta-Analysis. Criminology, 38, 3, 931-964. Wikstrà ¶m, P., Loeber, R. (2000). Do disadvantaged neighborhoods cause well-adjusted children to become adolescent delinquents? A study of male juvenile serious offending, individual risk and protective factors, and neighborhood context. Criminology, 38, 4, 1109-1142. Wright, B., Caspi, A., Moffitt, T., Silva, P. (1999). Low self-control, social bonds, and crime: Social causation, social selection, or both? Criminology, 37, 3, 479-514. Wright, B., Caspi, A., Moffitt, T., Silva, P. (2001). The effects of social ties on crime vary by criminal propensity: A Life-course model of interdependence. Criminology, 39, 2, 321-351.

The Relationship Between Secure Attachment and Indirect Aggression Essa

Introduction Children, in their early childhood, rely on their attachment relationships for feelings of security. Securely attached children become well adapt at verbalising their needs. For example, a 4-year-old child may say â€Å"Please read me a story before you go†, communicating their fear of been left alone. This increased ability to verbalise their wants and needs continue well on into later childhood and adolescence (Hutchision, 2013). According to Bolby (1973), warm and secure attachment experiences promote beliefs that others have good intentions; however persons who grow with insensitive attachment figures may have bouts of dysfunctional behaviour. Armsden (1986) also believed that secure persons in an intrapersonal domain tend to have more positive, integrated and coherent views of their selves than do insecure persons. There has been a great deal of speculation about how maternal attachment affects all subsequent patters of social behaviour and it is essential that we bring to bear on these speculations all the data we have available (Caldwell, Bettye, Ricciuti, 1973). Although interpersonal attributions and their relationship have been explored extensively (Dodge & Fane, 1982; Gramhan, Hudly & Williams, 1992; Quiggle etal, 1992), the role of such awareness as a link between parent/adolescent attachment and adulterant aggressive behaviour has not been examined systematically (as cited in Simons, Paternite, & Shore, 2001, p. 185). Statistics show (NICHD, 2004) that children following high development trajectories for aggression are more likely to evolve from lower income families, where mothers tend to be less educated and parents are less sensitive and responsive. These parents may often be overwhelmed by a child’... ...l Psychology, 78, 350-365. Graham, S., Hudley, C., & Williams, E. (1992). Attributional and emotional determinants of aggression among African-American and Latino young adolescent. Development Psychology. 28, 731-740. Hutchision, E.D., & Hutchision, E. D. (2013). Essentials of human behaviour: Integrating the life course, person, and environment. Thousand Oaks: CA: SAGE. Kevin J. Simons, Carl E. Paternite, Cecilia Shore. (2001). Quality of Parent/Adolescent Attachment and Aggression in Young Adolescents .Miami University (Ohio). Journal. Patterson, Barbara, and Nancy Meadows. The successful woman: sharpening your skills for personal and professional development. Englewood Cliffs, N.J.: Prentice-Hall, 1982. Print. Quiggle, N. L., Garber, J., Panak, W. F., & Dodge, K. A. (1992). Social information processing in aggressive and depressed children. Child Developm

Ponds’ Concept of Ideal Beauty

Ponds’ Concept of Ideal Beauty through Its Product Ponds White Beauty It is a common knowledge that in several cultural products, such as movies, advertisements and other texts, women have become the center of focus most of the time. We all know that advertisement is one of the most important factors for both commercial and non-commercial companies, especially for commercial companies. If the companies do not advertise their products, the society will not pay attention to the products which are sold and the company will not be able to reach their goals. That is why companies must have their own way to market and promote their products to be able to compete in the global bussiness competition. They have to market their products and reach the â€Å"goal target†, but it is not easy though. By giving what people desire for, advertisers have the best chance of arresting attention and affecting communication to the viewers. Many advertisements broadcast in media especially television have created such notions. Advertisements are trying to build a mind set towards women to buy their products. Some of them are showing the things which are being sold, for example the packaging, the picture or the function, and some of them are trying to drive the customer’s mind. Nowadays, one of the most appealing phenomena is the promotion of whitening products. This kind of product has been widely spread out all over the world, mostly in Asian. The advertisements indirectly give the viewers a concept that underlines the concept of beauty; which is white is beauty. This notion appears to be quite influential for women, Asian women in particular, to buy their products. One of the most popular whitening products in Indonesia is Ponds. There are a lot of types Ponds products, however mostly are still focusing on enhacing women’s skin tone. Ponds Institute have established a lot types of whitening series; starting from Ponds White Beauty until the new one, Ponds Flawless White. The text that is going to be discussed in this essay is Ponds White Beauty commercial that is published in India. In every commercial, Ponds understands that it is women’s nature to always want to look and consider beautiful. Eventually, the definition of beauty has been ruled by the media, so those who follow the ideal beauty concept will be considered as beautiful. For most women who lived in a country that once was colonized by white people, beauty means white. Since most Asian women are colored-skin (dark skin), Ponds’ offer of â€Å"self-transformation† effectively enlarges the individual to include significant others and must become an extension of the personality and status of their occupants. If we related to historical background, we can draw red line through this kind of ideology of beauty. Most of Asians are colonized by the Western people. Most of Western people are white, then the feeling of inferiority is seen through this. Self-confidence of the women in Asia has been eroded; they would do anything to enhace their skin tone since they believe that being white will make them â€Å"superior†. They can define the superior as any kind of meaning but this superiority is only a vague impression. However, most of women do not realize this vague impression; they still keep living in the world of imaginary that stated white is better than color. They enjoy being exposed by the lie of media, in this case advertisement. Moreover, Ponds always uses the issue of the sacred link between beauty and romance. It can be seen from the comercial that the man is interested in the woman who is dancing cheerfully, since he has been staring at the woman before. Thus, when the old lady says that to him, he hardly belives her. Instead he asks, â€Å"How do you know? † The old lady reply, â€Å"Look at the glow! † The word â€Å"glow† means shines so bright. Our feeling is reflected on our face; when we are in a good feeling, our face will look bright and shiny, it also works otherwise. Getting married usually identical with joyful and happiness, the bride will be looking shiny, therefore the old lady relates the woman’s glow with the possibility that she ight be the bride. Then there is a woman’s that says, â€Å"â€Å"Actually it’s Ponds White Beauty Skin Lightening cream with detox vitamin that gives you nourished pink glow. † On the top left of the scene, we can read â€Å"Fall in love with the nourished pink glow. The underlined words are bigger than the non-underlined words, it shows that Ponds wants to emphasize on the benefit of the product (which is nourished pink glow on its users’ face). However, if the sentence is related to the advertisement, it can be assumed that the man does not actually fall in love with the woman, instead he falls in love with her ‘nourished pink glow’. Or it is the ‘nourished pink glow’ from the product that makes the man falls in love with the woman. We cannot conclude without regarding the product since the product is there and is shown to us. The promotion of this commercial successfully hegemonizes the society (in this case the viewer, particularly Asian women) that if they use Ponds White Beauty Detox, they will be looking beautiful for they have white skin and rossy cheeks. The viewers are made to believe that the man is not actually falling in love with the woan, instead he falls in love â€Å"with the nourished pink glow†. Here, Ponds tries to convey that beauty is not only white or pale white, but white with rossy color on the cheeks. Hereby, Ponds claims that only them who can give the pink glow to the customers. The customers do not realize that it actually leads them to the system that legitimates their subordination since the ideology that Ponds conveys here is promoting what so-called â€Å"universal beauty† that is based on ‘western culture†. The Western still becomes the rulling class, especially in its ex-colonized lands. What can be seen from Ponds commercial is the rulling class domination vs. The ruled class through imaginative representations The media in this case the commercial may be conceptualized for maintaining the ideology and thereby hegemonize the society. If there is a woman who bought the product as she is trying to get beautiful face (white with rossy cheek color on it), then the ideology that lies behind the product is hailed successfully. The messages in the described commercial itself hail the hypothetical viewer as a young woman who tries to get her love back. Then the commercial also hails her as a consumer who successfully proven the effectiveness of the product. The message seek to make the viewers recognized and accept particular forms of ideology, which are to sell the product and also to sell an ideology of â€Å"universal white beauty† along with romance. It can be seen how ideology is able to survive among those people who are following and believing it. Althusser’s ideological theory does allow for resistance to ideology, and the hypothetical women who watch Ponds ad may do so. The slogan of Ponds â€Å"Pond’s understands that a beautiful skin is always important to a woman† underlies the easiness of imposing the ideology that only Ponds can make you feel beauty. In some ways, the whiteness concepts of this cosmetic can be related to racism, since it is direct or indirect saying that white is better than â€Å"not white†. It is another form of racism where the mass media resents hegemonic concept of beauty (white skin) while claiming that racism is a thing of the past. Ideology is all around us, no one can escape ideology. Even when an individual wants to free himself or herself from any ideology, they are actually adapting and adopting another ideology. An understanding of its attributes and mechanisms, in the context of mass communication and other realms, may aid us in evading its influence, or using it to our ends. Ads as part of cultural production is the primary bearer of ideology because it reaches so many people in what seems to be an innocent form: entertainment. When we are being entertained in this case with the ads, our guard is down and we are in the most welcoming mode for any ideological programming. Cultural studies has been forced to rethink both idea of a single â€Å"dominant ideology† and the idea that that â€Å"dominant ideology serves the interests of those in power. *** REFERENCES Gray, Jennifer B. Althusser, Ideology, and Theoritical Foundation: Theory and Communication. The Journal of Media and Culture. Vol. 3 No. 1. 2005. Ponds. Taken from http://www. unilever. co. id/ourbrands/personalcare/ponds. asp. accessed on 17 March 2009.

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The Day that My Father Left Home - Essay Example I remember one particular evening when my father came back from a trip. He was very late and my mother was not happy because she had been waiting so long, and the food had been ready for several hours. Soon after he arrived, I went to bed and I could hear my parents arguing in the kitchen below. My father was shouting and my mother was crying. Suddenly I heard a door slamming and I looked out of my bedroom window. He was marching down the street in the rain, carrying his bag and looking very angry. I went to speak to my mother but she sent me to bed. Later that night I could hear her crying and this made me very worried indeed. I could not sleep because I thought that this time my father really had left home for good. I thought he would never come back. I was only twelve years old and I imagined that I would have I would have to look after my mother now, because my father was no longer at home. This was a big responsibility and it was terrifying to think that everything I had known would now change. I thought I was too young for such a big responsibility. My mother worked for my father, and so if they got divorced, she would have no money and no job. Our house, and our plans for my studies at school and then later at college, would all be destroyed. That night I tried to sleep but it was not easy. I had a dream that some big, black birds had come to take away my clothes, and that I had to walk in the street in my underwear. This was a very upsetting dream and I wondered what it meant. The next morning I spoke to my mother about my worries and my troublesome dream. She told me that I should not worry because my father would come back in a few days. She looked so sad, and I wondered if she was just saying that to comfort me and make me get ready for school. I went to school as normal and for three days there was no sign of life from my dad. Eventually, on the fourth day after school I came home and saw his shoes at the door of the house. My joy was very great, and I hugged my father and told him that I had thought he was never going to come back. He just laughed and said that I would understand about such things when I was older. This experience made me think that whatever happens in my life, I will not leave someone in an angry m ood. I think it is better to settle any different opinions with kindness, and to protect children from the fear and pain that I felt on that night. The time when dad didn’t return. Lipogram version. Our house in China was rather small and I recalled how much at home I was in its small rooms. The place had clothing samples and pieces of material scattered around. Mum and Dad were in the clothing trade. Dad had to locate new products to sell, and Mother helped him with the accounts. I missed him when he was gone, and I was glad to see him when he came home. I recall one particular night when Dad came home late. He was so tired and Mother was not happy since she had waited so long, and the dinner was warm for ages. Soon after he arrived, I went upstairs and I could hear Mum and Dad arguing in the rooms below. Dad was shouting and Mum was weeping . All at once I heard a door slamming and I saw Dad out of the window. He was marching down the street in the rain, holding his suitcas e and looking quite mad. I went to Mother and then she sent me upstairs. Later that night I could hear her weeping and this made me most worried indeed. I could not sleep that night. I thought that this time Dad had deserted us. I thought he would not come back again. I was only 12 and I imagined that I would support Mother now, since Dad was no longer at home. This